As a business owner you never know who you are going to meet and when. This is exactly why you need to treat everything you do in your business with the anticipation of connecting with at least one new person. It is for this reason you will never cease working on how to improve your First Impressions. Inside this book you will discover the important aspects of creating a good first impression for both an online business as well as for a traditional brick and mortar business. Today this is often referred to as an offline business.