Influence and persuasion are fundamental to everyday life. From the alarm clock that startles us awake in the morning to the commercial interruptions of our favorite evening television shows, we are bombarded 
with efforts to get us to do, say, or believe particular things. This series of lectures will help you to better understand influence across the spectrum, from the mundane alarm clock to the symbol-driven political strategy that averted civil war in post-apartheid South Africa.