WINNING SALES LETTERS— FROM PROSPECT TO CLOSE

Ralph Allora

Special thanks to Donya Dickerson at McGraw-Hill, who championed the idea for this book and whose skillful editing shaped it into an ideal form; to Angelica Carey, whose keen eye and business savvy I have long relied on to help make me a better communicator; to Christopher Caudwell and Bob Lonigro, two of
the best sales professionals I know, who gave me priceless insight into the psychology of successful deal-making; to Amber, whose love sustained me throughout the writing process; to my father, who instilled in me the confidence to pursue my life’s ambitions; and to my mother, who has always encouraged me to do my best work.






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