To survive in today’s competitive environment, a service provider must continually evolve its network and enable new revenue-generating services faster and more cost effectively than the competitors. Prior to the Internet, prior to recent mobile services, prior to e-business, a change in the telecommunication industry was seen as more predictable. Business leaders knew to take action – actions like reducing costs, launching new products, upgrading the networks, and so forth. Now providers are far less sure who their
competitors are, the value of their core strengths and skills, and whether the business they have done well in for many years will continue to keep them profitable in the future.